Control Room A - Battersea Power Station
Adyen End of Year Celebration: Multi-Space Immersion Across Battersea Power Station
To close out 2024, Adyen hosted an immersive end-of-year celebration across multiple spaces at Battersea Power Station. The financial technology platform worked with event agency Marble LDN to bring together 220 guests for an evening that combined business, brand activations, and entertainment - showcasing both their commercial partnerships and company culture.
The evening began with presentations at the Power Station Cinema, where top merchants including Checkatrade, Clarks and Aviva took the stage. From there, guests made their way directly to the Directors Bar via the Blue Room - selected for its proximity to the Cinema and ease of flow between experiences. In the Directors Bar, guests engaged with a bespoke activation: tapping Adyen terminals to unlock branded gifts from partners like Joe & The Juice, Fortnum & Mason and Rituals.
The celebration culminated in Control Room A, transformed into a standing reception space with ambient lighting, soft seating, and bespoke bar builds provided by Vibration Production. Historic control panels set the tone for the evening’s entertainment, which included a live jazz trio and a brief historical interlude from a FullCircle Entertainment character performer. Guests also had the option to ascend Lift 109 for panoramic views over London - an experience that added another layer of elevation to the evening.
Vibration Production handled all branding, lighting, and tech installations across all spaces, completing their work prior to guest arrival to support a seamless transition post-conference. Noba provided a custom private network to power the interactive payment demo. Moving Venue Catering delivered a refined bowl food menu that included dishes such as mushroom arancini with truffle aioli and plant-based coconut cheesecake. Floral details by Lavender Green added a soft, elegant touch to the Art Deco space.
By strategically activating multiple Power Station venues and integrating brand, technology, and hospitality into each touchpoint, the Adyen celebration demonstrated how Control Room A can support complex, high-impact events that go beyond a single space.